Chapter 11: Reputation and Client Management

Generating reviews, repeat business, and referrals through great follow-through

Reputation is the currency of trust in the digital marketplace. In Chapter 11 of The Internet Driven Sales System, we focus on what happens after the sale, when great follow-through builds the kind of reputation that multiplies your revenue.

This chapter shows how to use Ignytor CRM to systematize your client care, review generation, and referral process. Too many businesses leave reviews up to chance, but with a simple workflow, every happy client becomes a voice of validation. Ignytor makes it easy to automatically request a review once a service is complete, track who left one, and follow up with those who didn’t.

But reputation is not just about stars and testimonials. It’s about nurturing relationships. We show how to create follow-up sequences that check in months after service, offer seasonal promotions, or ask for referrals at just the right time. Ignytor allows you to tag and segment clients by service history, making every message feel tailored, not templated.

You’ll also see how great client management turns one-time buyers into lifetime customers. Whether it’s booking a follow-up service, reminding them of product updates, or simply saying thank you, the key is consistency. And consistency is what automation excels at.

With Ignytor powering your follow-up, your clients stay connected, your reputation grows stronger, and your referrals come naturally.

In the final chapter, we’ll bring it all together with a repeatable system that scales everything you’ve learned. Let me know when you’re ready for Chapter 12.