Chapter 10: Marketing and Sales Automation with Ignytor

Leveraging CRM, workflows, and segmentation to move leads down the funnel

In modern business, speed and consistency win. Chapter 10 of The Internet Driven Sales System introduces how automation creates follow-up systems that never forget, never slow down, and never miss a lead.

Leads often slip through the cracks when businesses rely solely on manual follow-up. Even the best team can get busy or forget to make that second call. But when your sales funnel is paired with automation, using tools like Ignytor CRM, every lead gets the attention it deserves at exactly the right time.

This chapter walks through how to set up CRM workflows that mimic a perfect sales process. From tagging contacts based on behavior, to sending targeted emails based on what they clicked, Ignytor lets you create journeys that guide each prospect forward. Whether it’s sending a reminder, dropping a timely video, or booking a call, each touchpoint is intentional and scalable.

We explore segmentation, where contacts are sorted by interest, urgency, geography, or service type, so your messaging always stays relevant. When a contact fills out a form, watches a video, or doesn’t respond to a call, the system reacts automatically. No more guesswork. Just smart automation that turns traffic into leads, and leads into deals.

With Ignytor running The IDS System behind the scenes, your pipeline stays full, your team stays focused, and your results stay consistent.

Next, in Chapter 11, we look at reputation and review management, turning happy clients into your best marketers. Let me know when you’re ready for that post.