Chapter 12: Paid Advertising Channels
Scaling faster by converting paid traffic into profitable campaigns
Paid advertising is often the fastest way to scale, but also one of the easiest ways to burn through cash if not executed correctly. In Chapter 12 of The Internet Driven Sales System, we unpack how to run high-ROI campaigns by aligning your ad strategy with your CRM and conversion engine.
The key is this: ads should never operate in a vacuum. They are simply the traffic source. What matters is what happens after the click. With Ignytor CRM, you can instantly capture every lead that comes from Google Ads, Facebook, Instagram, LinkedIn, and beyond. Then, route them into the exact workflow, offer, or campaign that fits their intent.
We break down campaign structuring by awareness level and show you how to use landing pages, lead magnets, and retargeting to walk people from stranger to sale. You’ll learn the power of segmentation and follow-up automation to nurture leads until they’re ready to close, even weeks or months after their first click.
Ignytor not only tracks conversions, but ties every lead source to revenue so you can double down on what works and cut spend where it doesn’t. This chapter also includes tips on setting daily budgets, writing ad copy that converts, and aligning visuals with the buyer’s journey.
The goal is simple: turn every dollar of paid spend into a predictable, profitable growth engine. And with the Internet Driven Sales System fully installed inside Ignytor, you finally have the tools to make it happen.
