Chapter 13: Tracking, Reporting, and Marketing ROI

Installing dashboards to guide decisions and show the financial return on every tactic

The best marketing strategy means little without clear, measurable results. In Chapter 13 of The Internet Driven Sales System, we close the loop by teaching you how to track every campaign, touchpoint, and conversion back to revenue, in real time.

With Ignytor CRM, every form submission, ad click, text message, email open, and phone call is automatically logged and tied to the contact’s record. This gives you full visibility into what is working, what needs adjusting, and where your highest ROI truly lies.

We walk through how to set up performance dashboards that show your KPIs at a glance, from organic traffic and lead generation to email open rates and conversion metrics. You’ll also learn how to calculate cost per lead, cost per acquisition, and lifetime value, so your team is making informed decisions backed by data.

This chapter dives into multi-channel attribution, giving you a clear picture of how prospects move through your funnel across SEO, ads, email, social media, and sales. With Ignytor, all of these touchpoints are unified in one place, eliminating guesswork.

In the end, marketing should not feel like a black box. The Internet Driven Sales System, when installed inside Ignytor CRM, brings radical transparency to your growth efforts. Your dashboards become your compass, pointing you toward what actually drives profit, and away from what doesn’t.