What Happens After the Website Works: The Ignytor Connection
A conversion-based website does its job when a visitor fills out a form or picks up the phone. What happens in the next five minutes determines whether that lead becomes a customer or becomes a statistic. Ignytor is built to own that five-minute window and every touchpoint that follows it.
When a form is submitted on a website connected to Ignytor, an immediate confirmation email fires to the lead. An SMS fires simultaneously. A task is created and assigned to the appropriate team member. The lead is added to a nurturing sequence. All of this happens automatically, in seconds, without anyone on the team needing to do anything.
The website generates the opportunity. Ignytor closes the gap between opportunity and contact. Together they function as a single system where no lead falls through because of a delay, a missed notification, or a busy afternoon in the office.
Thomas Roman wrote about the website as the first salesperson on thomasroman.com. Read the full piece here.